Simply building an e-commerce store, having a digital workflow management platform or launching new digital communication channels aren’t sufficient. Organizations need to establish what are the strategic priorities, those which will drive value, be it in terms of performance, commercial, or brand value.
Critical thinking - Analyse, evaluate and decide on the right approached towards digital adoption based on:
the level of complexity and length of implementation
the extent of digitization (entirely digital or a hybrid model) t
he existence of internal resources and capabilities or whether external support is required
These could be in areas such as engaging audiences in novel digital communication experiences, improving customer journeys, and reducing friction, having a hybrid working model which enables flexibility, collaboration, and agility, and the list goes on.