What is important is to dig into data beyond vanity metrics - while clicks, likes, follows or visits can give an overview of how much interest a brand is generating, or how captivating it is, granular data such as capturing real time feedback, audience sentiment, time spent, device used gives an edge in enhancing the effectiveness of the digital branding strategy.
Going granular is a principle that sits at the foundation of our flagship digital communication experiences, as this supports our partners get a real time understanding of their audiences and what should be optimized to yield a maximum ROI.